When you buy a pair of sneakers, a bottle of wine, or a designer handbag, you’re not just paying for the item—you’re paying for NFT product passport, a digital identity tied to a physical good using blockchain technology. Also known as blockchain product verification, it’s the only way to prove something is real, who owned it, and where it’s been. No more guessing if that luxury watch is fake. No more wondering if the organic coffee you bought was actually grown sustainably. An NFT product passport fixes that.
This isn’t just a fancy label. It’s a living record. Every time the item changes hands—bought, sold, repaired, or returned—the NFT updates. That data is locked on a blockchain, so no one can edit it. Brands like Nike and LVMH are already using it to stop counterfeits. Retailers use it to prove ethical sourcing. Even small artisans are tagging handmade goods so buyers know they’re not getting a mass-produced knockoff. The blockchain product verification, a system that links physical items to tamper-proof digital records on a decentralized ledger doesn’t need a central authority. You don’t need to trust the company. You just need to scan a QR code.
It also changes resale value. If your vintage jacket has a full history—original purchase date, repairs, who wore it before—you can sell it for more. Buyers trust the record. And if you’re a brand, you get real-time data: where your products are going, how long they last, and where counterfeits are popping up. The NFT for supply chain, a digital tracking system that maps every step of a product’s journey from factory to consumer turns supply chains from black boxes into open books. That’s why governments are starting to require it for pharmaceuticals and food imports.
But it’s not perfect. Some systems are still clunky. Not every brand uses the same standard. And if you lose the phone with the NFT, you might lose access—unless you’ve backed up the key. Still, the trend is clear: ownership is shifting from paper receipts to digital proof. The digital product ownership, the right to control, verify, and transfer a physical item through its linked blockchain record is becoming as important as the item itself.
Below, you’ll find real reviews and deep dives into how companies are using this tech—some successfully, some barely at all. You’ll see which platforms actually deliver on the promise, which ones are just hype, and what this means for you as a buyer, seller, or just someone who wants to know if that $2,000 jacket is really what it claims to be.
NFT technology helps fight counterfeit products by creating tamper-proof digital certificates tied to physical items. When combined with physical authentication methods, NFTs provide a verifiable chain of ownership that makes faking products far more difficult and risky.